My guest on the Business, Brains & The Bottom Line Podcast is CISO Ron Sharon. In addition to discussing cybersecurity, we discuss the best ways to go about creating relationships and how to proactively interact with folks on LinkedIn.  As a CISO, Ron is approached by a ton of salespeople, and with that, he shares what he feels are the best ways to add value without constantly trying to sell him something all the time. Playing the long game and building relationships is the way to go if you're looking to create a brand and sell in the long run.