This week's guest, author of “Subtle Words That Sell”, Paul Ross, has been featured on leading media outlets such as BBC, FOX, NBC, and more.

Using what he calls the Power of Persuasion, it’s all about words that matter. If you or your team are tired of the same worn-out sales scripts, assumed closes, and other stale nonsense, listen as Paul touches on the mindset and concepts he’s discovered that would take a month to unpack and a year to master.